Based in Baltimore, Maryland, Transamerica Affinity Services, Inc. (TAS) combines
leading-edge products, services, administration, and distribution with state-of-the-art
database technologies and direct response expertise to help you bridge the distance between
where you are today and where your organization wants to go tomorrow. TAS specializes
in supplemental life and health insurance products. These products are marketed to members
of associations, credit unions, employer groups or other sponsored groups through direct
response campaigns such as direct mail, the Internet and other customer touch-points.
Brokers and agents augment TAS' marketing operations in the affinity channel. A partnership
with TAS offers you years of marketing and insurance experience and provides you with a
customized blend of products and distribution techniques designed to meet the specific
goals of your organization. Our capabilities include:
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Quality Management
We strive to exceed quality standards and expectations of all clients and customers. We provide a
carefully managed, high-quality environment and deliver the respect and service your members deserve.
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Marketing Experience and Performance
TAS is a marketing arm of AEGON Direct Marketing Services, Inc. (ADMS). ADMS is a pioneer in
selling supplemental life and health insurance through direct marketing. We have over 35 years
experience, over 4,000 marketing partners, and are the largest provider of direct response
supplemental life and health products in the United States. Our direct marketing expertise is
supported by state-of-the-art technology, which streamlines and enhances marketing and
operations capabilities. Our technology focus helps us achieve a competitive advantage and to
deliver results.
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Operations Experience
TAS has experience with high volume operations and understands that success in this environment
requires focus and disciplined measurement of results.
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Product Development and Pricing
We are experts at managing risk with a proven track record of solid performance on pricing. TAS
has a history of developing innovative products to meet specific needs of partners and their members.
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Strength To Give You Our Best
Ranked among the top life companies in the U.S. in 2005. AEGON member companies are ranked on a consolidated basis.
Source: A.M. Best Co., Best Week, January 9, 2006
Our products are issued through AEGON's top-rated insurance companies such as Monumental Life
Insurance Company, Life Investors Insurance Company of America, Transamerica Financial Life Insurance Company
and Transamerica Life Insurance Company.
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build loyalty. add value. extend your brand.
Transamerica Affiliates
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We are a proud member of The Professional Insurance Marketing Association
(PIMA),
America's Health Insurance Plans
(AHIP),
Insurance Marketplace Standards Association
(IMSA),
and The Direct Marketing Association
(DMA).
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